Education and Training - A comprehensive suite of executive and continuing education courses designed to empower industry professionals with cutting-edge knowledge and skills. Our "Education and Training" services encompass a dynamic range of topics including Artificial Intelligence, Organizational Behavior, Digital Marketing, and Neuroscience. Tailored for today's industry leaders and innovators, these courses are meticulously crafted to provide deep insights and practical expertise, fostering both individual growth and organizational success. Click on the contact tab to embark on a transformative learning journey , ensuring you stay at the forefront of your field..

Organizational Behavior - Efficient processes minimize cost, maximize productivity and are driven by formal leaders and policies.  Agile processes maximize customer experience, innovation, adaptability, and are driven by informal leaders within an organization's social network.  Many consultants mistakenly think that these processes are in conflict with one another and that agile organizations cannot scale.  Arrow Analytics can measure real-time collaboration networks within organization with 90% accuracy and assist managers in shaping organizational networks to meet their company's needs across the efficient-agile spectrum.

Social Media Analysis - Most competitors assess online influence by the number of followers, number of tweets, and number of mentions a brand experiences, because counting is easy.  Unfortunately, the dynamics of online influence are more complicated and popular nodes often have a low percentage of influenced followers.  Arrow Analytics employs social network analysis, machine learning, and statistics to better assess and understand how effective your brand is in the online environment.

Services

Audience Analysis and Assessment - There are many challenges for understanding audiences and social groups.  Explicit measures in the form of surveys are often useful for straightforward attitudinal questions. Implicit measures are needed in some situations;  such as articulating unconscious attitudes, culture norms or being honest and open when topics are sensitive/taboo.   We employ a range of mixed methods to capture critical data for designing effective campaigns and assessing their effectiveness.  Methods are drawn from quantitative anthropology, neuroscience, and computational social science.

Neuromarketing - Arrow Analytics uses a functional near infrared spectroscopy (fNIRS), which is a highly portable neural imaging device to measure brain activity in regions associated with message approach/avoidance, counter-arguing, and narrative immersion.  While fNIRS measurement is not as comprehensive as other tools, it has higher ecological validity and portability.